Your channel program is the one of the most critical components of your go-to-market strategy and defines for your partners:
Which products & services they may access, how, and at what price
What skills they must demonstrate
How they are motivated and rewarded
How they are managed
Rules of engagement, both with your company and between partners
Thoughtwav's emphasis on value-based programs that respect regional market differences has led to a variety of engagements with industry leaders and challengers across hardware, software and services. Our work spans the structure and delivery of award-winning regional and global channel programs.
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"After guiding Symbol Technologies to structure and deliver our award-winning PartnerSelect global channel program, Thoughtwav was the natural choice to help us develop the "next generation" channel program for Motorola Solutions, bringing together three complementary businesses under the umbrella of PartnerEmpower. Thoughtwav worked with us to architect a value-based program that supports the entire business across geographies, and recognizes the total value of the partner."
Former Sr. Director Global Channels, Motorola Solutions