
Go-to-Market Strategy
Go-to-Market Strategy is the result of your decisions around three key questions:
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What will you sell?
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Who will you sell it to?
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How will you sell it?
Thoughtwav's Go-to-Market methodology drives discovery and decision making though a four-step process that answers those questions and documents the results in an actionable plan. The results are tangible:
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DECREASE
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Channel conflict
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Cost
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Risk
IMPROVE
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Time-to-market
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Customer & partner satisfaction
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Brand perception
"Thoughtwav helped us clearly identify and segment Avaya's partner channels through creation of a custom Avaya Channel Blueprint. The Blueprint provided a detailed profile of each channel business model and the markets served, including core competencies, financial models and current market dynamics. Having a Channel Blueprint enabled Avaya to better understand how to develop compelling business propositions to our key segments."
Eileen Corrigan, Sr. Director WW Channels, Avaya

Market Segmentation / Analysis
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What is the target market and size of opportunity?
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What is the compelling business problem solved?
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Where and how does the customer prefer to buy?
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How are competitors affecting the market?
Whole Product
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What makes up the complete customer solution?
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Which portions should your partners provide?
Channel Blueprint
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Which partner types serve the desired market and are capable of meeting customer needs?
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Which partners will make the greatest impact most cost effectively?
Business Proposition
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Is the product or service "Channel Ready"?
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Is the market opportunity and financial offer compelling?
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What will a partner have to invest to gain traction?