In the end, it all comes down to revenue.  Once a partner is onboarded and has completed baseline enablement, the appropriate marketing and sales support investments must be made in order to create a "selling machine" that delivers a recurring revenue stream.

 

Most suppliers provide marketing funds (in the form of MDF or Co-op) and sales incentives and promotions, but few truly empower their partners to:

• Engage prospects and nurture sales-ready leads through a targeted marketing plan, tools and resources.

• Convert those sales-ready leads to revenue with high-impact sales tools and opportunity management resources.

Our team can accelerate your development and organization of the right selection of marketing and sales resources for your partners, drawing on a considerable portfolio of experience that includes development of:

• Vertical market and horizontal technology playbooks

• Joint marketing and sales planning toolkits

• Interactive ROI, TCO and other analytical sales tools

• Sales conversation and buyer's journey models

• "In-a-box" marketing and sales kits

• Partner collaboration resources for multi-partner solution sets