
Market and Sell: Growing a Recurring Revenue Stream


PARTNER
LIFECYCLE
In the end, it all comes down to revenue. Once a partner is onboarded and has completed baseline enablement, the appropriate marketing and sales support investments must be made in order to create a "selling machine" that delivers a recurring revenue stream.
Most suppliers provide marketing funds (in the form of MDF or Co-op) and sales incentives and promotions, but few truly empower their partners to:
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Engage prospects and nurture sales-ready leads through a targeted marketing plan, tools and resources.
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Convert those sales-ready leads to revenue with high-impact sales tools and opportunity management resources.
Our team can accelerate your development and organization of the right selection of marketing and sales resources for your partners, drawing on a considerable portfolio of experience that includes development of:
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Vertical market and horizontal technology playbooks
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Joint marketing and sales planning toolkits
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Interactive ROI, TCO and other analytical sales tools
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Sales conversation and buyer's journey models
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"In-a-box" marketing and sales kits
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Partner collaboration resources for multi-partner solution sets
After the partnership is fully prepared and productive, it's critical to periodically review the state of the partnership and maximize the efficiency of the selling relationship.